Latest newsLast night team TDMC took Gold at one of South Africa's most prestigious digital media awards, The Smarties. The Digital Media Collective (TDMC) was awarded the accolade in the E-Commerce Marketing: Integrated E-Commerce Innovation Category for their 2022 performance marketing campaign, on behalf of their client Futurelife. 31 Mar 2023 Read more Since its launch in November last year, ChatGPT has been dominating conversations amongst marketers, educators, journalists and technologists, thanks to its remarkable human-like ability to produce well written topic-specific content in seconds. Many question whether AI-powered ChatGPT is coming for their jobs and the far-reaching impact it will have on society. 29 Mar 2023 Read more Influencer marketing is not new, but the role that influencers - large and small - can play for brands has shifted since the onset of the pandemic. Therefore it is important for brands to relook at their influencer strategies - and why, if they haven't got one, they need to put one in place. 21 Dec 2022 Read more Black Friday is an international sales beast that is gaining marked traction in the South African retail landscape. Savvy online buyers and sellers alike have got plenty to gain around this sales period... 21 Nov 2022 Read more How women bring different eyes to business and why it has worked for leading South African digital agency TDMC 27 Oct 2022 Read more For South African consumers, the shift from bricks-and-mortar shopping to online retail has traditionally been slow. Although half the population has access to the internet and mobile services, online sales have accounted for less than 2% of retail purchases. Until 2020. Nicola Ashe, from TDMC, takes a closer look at the role of influencers in the ecommerce space. 11 Oct 2022 Read more As a predominantly e-commerce focussed business that started in 2013, it's fair to say that the first four years of our existence often felt like we were swimming upstream. Why? Because the South African retail sector was relatively slow in adopting e-commerce - largely as a result of the high cost of entry and the challenging associated logistics. 6 Oct 2022 Read more Get your business BFCM ready! Black Friday and Cyber Monday are relatively new concepts in the South African market. That being said, 87% (almost 9 out of 10) consumers in South Africa know what Black Friday is. There are some mind-blowing stats that have come out of Black Friday and Cyber Monday in South Africa. 1 Oct 2022 Read more
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