Pieter Groenewald

Profile

CEO and founder of theSALT, (a Nfinity Media company) a micro influencer marketing platform.

Articles

Source © Desola Lanre Ologu

Digital marketing: A shift in media strategy

By Pieter Groenewald 13 Mar 2023

The influence of influencer marketing

By Pieter Groenewald 11 Nov 2022

The importance of social media for successful e-commerce in South Africa

By Pieter Groenewald 7 Sep 2022

Source: © Marketing Interactive 4 elements help with the successful execution of an influencer campaign

4 key elements to successful influencer marketing campaigns

By Pieter Groenewald 8 Jun 2022

Word of Mouth Marketing has changed its game plan, but not its clout

Word of Mouth Marketing has changed its game plan, but not its clout

By Pieter Groenewald 16 May 2022

Why TikTok is a must for marketers

Why TikTok is a must for marketers

By Pieter Groenewald 12 Apr 2022

How to ensure an influencer marketing campaign goes viral

How to ensure an influencer marketing campaign goes viral

By Pieter Groenewald 7 Oct 2021

Influencer marketing cuts through the content shock of a digital age

By Pieter Groenewald 14 Jul 2021

Let's talk influence, not influencer marketing

Let's talk influence, not influencer marketing

By Pieter Groenewald 28 May 2019

Are employees the untapped marketing channel?

Are employees the untapped marketing channel?

By Pieter Groenewald 11 Mar 2019

Let's do Biz