Latest newsThe "Big Five" social media platforms in South Africa have been shaken up, as TikTok leaps past Instagram into second place, and challenges the dominant social network, Facebook, in several segments. 3 Jul 2023 Read more The SA Social Media Landscape Webinar sets to captivate attendees with a thought-provoking exploration of the theme 'Human touch, Algorithms, AI - Is social media still social?' This year's event aims to delve into the evolving nature of social media, examining the impact of algorithms and artificial intelligence on our online interactions and questioning whether the essence of social media is still intact. 12 Jun 2023 Read more Redefining success in a diverse alcoholic beverage market demands innovation. 29 May 2023 Read more The advertising landscape of the South African alcoholic beverage industry is highly regulated and competitive. The industry is one of the largest contributors to the country's economy, but the advertising of alcoholic beverages is heavily restricted due to the potential social and health impacts of alcohol consumption. 2 May 2023 Read more The social media landscape is changing, Ornico is dedicated to helping brands understand the changes for improved social strategies. 2 May 2023 Read more Covid, load shedding, water shortages, inflation, potholes, million Rand flags and the Spurs; what a way to start a conversation. 5 Apr 2023 Read more The fast food industry is a highly competitive market, with a large number of well-established chains vying for a share of the consumer's wallet. 20 Feb 2023 Read more Ornico boasts the launch of the South African PR Landscape Report in proud collaboration with Dr. Tersia Landsberg Boshoff (PhD) on 24 November 2022. This launch marks the inauguration of a report aimed at evaluating the state of the PR and communications industry in South Africa. 24 Nov 2022 Read more Strategic insights - The measurement journey starts with a goal 15 Nov 2022 Read moreFor the longest time, brands have used Advertising Value Equivalency (AVE) as the measure of success for public relations. Even though AVEs provide brands with an estimated rand value of their media coverage, they do not give insight into the effectiveness of the efforts put in by the PR team, nor do they indicate that the campaign helps to achieve the brand's goals and objectives. 17 Oct 2022 Read more The metaverse is undoubtedly the 'cool kidz' word of 2022, but it's not new to the block. So, what made it #blowup? We are sure there are some theories flying around... 22 Jun 2022 Read more More than 3% of all advertising spend in South Africa comes from the insurance industry; with this said, there is no doubt that this substantial investment should be driven by brand intelligence and media analysis to ensure that the insurance companies strategically buy ad space. This provides them an edge over their competition and ensure that their advertisements reach the right audience at the right time. 17 May 2022 Read more The Social Media Landscape is changing, Ornico is dedicated to helping brands understand the changes for improved social strategies. We're interested in learning about your social media usage, please complete our 15-minute survey. In exchange, we'll send you a free copy of the 2022 Social Media Landscape Report. 9 May 2022 Read more The past two years following the rise of the pandemic have wreaked havoc in the lives and businesses of South Africans. As was said by President Cyril Ramaphosa in the 22 March nation address, "The pandemic has changed the way we work, travel, worship and socialise." With this change came a sudden increase in the need for connectivity as working and schooling from home became the new normal. One could assume this gave telecommunication companies an upper hand nonetheless they were also widely affected. 25 Mar 2022 Read more Ornico's vision is to disrupt the media monitoring and advertising industry with a fresh take on how marketing professionals engage with marketing data using a simple, intuitive, and unified platform. With this, we aim to help PR, communication and advertising teams make better decisions by collecting data and providing invaluable analytics and insights, all under one platform. 28 Feb 2022 Read more Amec's global managing director Johna Burke, demystifies the Barcelona Principles 3.0 and the latest best practices around the measurement and evaluation of communication in a webinar first for South African audiences. 26 Nov 2021 Read more AMEC's global managing director Johna Burke, demystifies the Barcelona Principles 3.0 and the latest best practices around the measurement and evaluation of communication - in a webinar first for South African audiences 11 Nov 2021 Read more The 2021 South African municipal elections are around the corner and will be held on 1 November 2021. These are the sixth municipal elections held in South Africa since the end of apartheid in 1994 and they are held every five years. There are over 325 parties that will be contesting with over 23,151 election stations across the country. 29 Oct 2021 Read more The SABC should look beyond revenue regulation for its security. Covid-19 is a global socio-economic issue, they should leave the competition alone. 6 Aug 2021 Read more The South African Social Media Landscape Report 2021 was launched 30 June 2021. The annual report gives insights on what brands are intending to do on the social media platforms in the next year. 1 Jul 2021 Read more
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