Nicholas has nearly two decades of analytics driven marketing and brand strategy knowledge. He has worked at brand such as Nando's and Viacom (MTV, Comedy Central) and lead agencies such as Interbrand Sampson West Africa and the Wunderbrand Group. As with most agency folks, he has had to balance the good times with the bad, and luckily the good has outweighed the bad.
His latest foray is into creative data science where he leads a data science and EPM business in Malaysia.