Mathew is the Managing Director for Superunion Africa. He has accumulated broad experience in both design and advertising in the US, Central America and EMEA where he built brands across a range of industries including FMCG, Financial Services, Hospitality and Tourism.

Mat started his career at Wieden & Kennedy and later at Ogilvy where he worked on the world's most famous brands including Nike, Sony, Samsung and Ford.

In 2008, Mat moved to South Africa to co-found the Cape Town office of Coley Porter Bell as Strategy Director. In April 2011, CPB was acquired by The Brand Union and I was made MD of the Cape Town office in May 2012.

Mat has a degree in English literature and a diploma in strategic marketing from Cambridge. Mat is a keen sportsman spending much of his time in pursuit of a lower handicap and fewer double faults.