Our founder has worked across the creative, strategic and relationship management disciplines of the creative industry. She has gained an eclectic wisdom, not only of what works, but what doesn't. Resulting in multiple industry awards both nationally and internationally. Driven by a need to deliver impact only, she vowed to chase stories and ideas that enable real impact opportunities. She aims to create a respected and trusted agency, not just a tolerated one. This means smashing the standard of creativity in order to elevate it and exploit the value that sits outside the lines.

She has experience across a multitude of industries including, Mining, Finance, Insurance, Travel, NGO's, Retail, Property etc. She has recently completed a course from Harvard University on Sustainable Strategy, because she believes our impact is not only for profit, but people, purposes and the planet. Mostly though, the aim is to inject kindness into the bones of the process to ensure communication is human-first.