Marketing People South Africa

Karen Welgemoed

Karen Welgemoed

Marketing Director at Goldfish Communications
Location:Durban, South Africa

Profile

Director / Owner at Goldfish Communications

Current employment

Marketing Director
Goldfish Communications
Present - Durban
• Brand development and Strategic Marketing • Media Planning and Placement • Digital / Social Media • PR and Communications • Events • Mobile Marketing • Design • Training • Gifting • Current clients are within the hospitality, retail and entertainment arenas

Experience

Brand Manager
uShaka Marine World
1 Jul 2009 - 1 Oct 2011 - Durban
•Facilitation of relationships with external suppliers (Media, PR, Digital Marketing and Design) •Formulation and execution of marketing plans in driving footfall •Development of digital marketing strategy (website, Facebook, Twitter etc) •Driving of tactical marketing ideas and execution •Database building, management and communication •Development of communication platforms (print, radio and digital campaigns – including concept generation, scripting and recording) •Custodian of all Park signage and branding •Management of entire Park marketing budget •Management of team of 8 personnel •Driving of partnership with like-minded brands (Gateway, SunCoast, Sharks Rugby, ICC, Durban Africa and Moses Mabida Stadium) •Liaison with government departments in light of Park aspects and stakeholder management
Marketing Manager
Primedia Lifestyle - Gateway Theatre of Shopping
1 Apr 2007 - 1 Apr 2009 - Durban
•Formulation and execution of yearly marketing plans •Evaluation and approval of all advertising and marketing opportunities •Marketing assistance to WaveHouse, ScienCentre, Imax and SterKinekor •Control and formulation of marketing, advertising and PR budgets •Liaison across all marketing or advertising elements •Approval of all Corporate correspondence for any and all print media •Management of team of 6 staff •Liaison with Government departments and VIP's for all functions and meetings •Gateway representative at various functions •Facilitator between marketing team and different Gateway departments •Assistance in developing relationships with likeminded businesses such as TKZN, Durban Africa etc
PR & Marketing Manager
The eLan Group
1 Aug 2005 - 1 Mar 2007 - Durban
•Formulation of all Marketing plans for different developments •Viewing and approval of all advertising and marketing opportunities •Control and formulation of marketing, advertising and PR budgets •Liaison with all suppliers of marketing or advertising concerns (East Coast Radio, Highveld Radio, Magazine Editors, Newspaper Editors etc) •Writing of all Corporate correspondence for any and all print media (including quarterly newsletters for the various properties) •Functions coordinating •Management of all promotional activities •Liaison with Government departments and VIP's for all functions and meetings •Company representative at various functions •Facilitator between the marketing team and the creative team
Member
North Coast Business Network
1 May 2005 - 1 May 2008 - Durban
•Member of the Marketing Council for the North Coast Area •Liaison between business owners and the Municipality to ensure adequate marketing of the North Coast region as tourism destination •Compilation of marketing strategies to increase tourism into the area

Skills

Strategic Planning , Marketing and Business Manage, Research, Digital Marketing, Digital Strategy, Media Planning, Media Buying, Web & Graphic Design, Social Media and Advertising

Qualification

Post-Graduate Marketing
Year completed:2003
Education level:Degree
Final year subjects:Marketing Research‚ Consumer Behaviour‚ Industrial & International Marketing‚ Strategic Management‚ Promotion and Advertising Management‚ Information Technology in Marketing and Retail Management and Services Marketing.
Institution:UCT
Location:University of Cape Town, South Africa
 
BComm (PPE)
Year completed:2002
Education level:Degree
Final year subjects:Applied Macro & Microeconomics
Economics 3
Applied International Trade Bargaining
Philosophy of Language
Conflict in World Politics
Third World Politics
Development Economics
Institution:University of Cape Town
Location:Cape Town, South Africa
 
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