Ima is a seasoned professional with over 17 years of experience in building brands in the Technology (ICT), Corporate and Professional Service segments. She has solid experience in delivering on marketing and communications goals and business objectives that yield a high impact for the business.

She has delivered several successful integrated brand and marketing campaigns working as Cheil SA, Head of PR, for Samsung Africa. Her extensive ICT Experience includes working on brands such as BlackBerry (Research In Motion), Red Hat (Open Source), Nashua Mobile, Acceleration and Acceleration Media and Consology; amongst others.

Her focus on building credibility that helps clients strengthen their brand power has seen her work on several awards winning campaigns such as the Indian Premier League (IPL), 2010 FIFA World Cup, Africa US Summit and World Economic Forum (WEF), ESSENCE Festival, and the AIDS Healthcare Foundation (AHF) Keep the Promise.

Her passion for content marketing - delivering effective content strategies to meet the business objectives lead her to the role of Head of Content Marketing, at Conversations Group, where she worked on all aspects of corporate communications including marketing & communications strategy, reputation management, digital marketing, branding, content creation, media relations, stakeholder engagement, thought leadership and issues & crisis management

In the corporate space, she has provided strategic counsel to clients, including Standard Bank, Deloitte, Rand Refinery, Anglo American, Economist Intelligence Unit (EIU) Canback consulting, Macquarie, Business Unit South Africa (BUSA), MiWay Insurance, Vapour Product Association, University of Western Cape, etc.