A relentless work ethic that persists to deliver the results, the ability to understand and connect with different cultures, in-depth knowledge of consumer behaviour and brand love, and the belief that we can only add value to a brand when we immerse ourselves deeply in the DNA of the business.

For over 25 years, I have had the privilege to work across many sectors and disciplines, from brand strategy and design to integrated brand communications and digital - keeping my dad's wisdom in mind.

My passion has been working deeply into South Africa's main market, with a focus on achieving measurable results and building lasting relationships for brands and consumers alike. Connecting with people in new ways, fostering digital transformation and backing my team is the foundation of our expansion into Africa and beyond.

I am always thinking of what's next and always looking for solutions. Simplicity is of the essence, so if it doesn't fit onto an A3 page, it's too much!

Growing up working in my dad's general dealer store in a small town in the rural Eastern Cape, I learned a number of lessons that have been entrenched deeply and formed the foundations of who I am today