Latest newsThe rise of the slogan, 'email is dead' may have caused some doubt, but South Africa's largest digital messaging platform, Everlytic, has assured industry professionals across the country that email remains a powerful and growing marketing medium. 27 Jun 2023 Read more Standing up, using her voice and overcoming challenges has made Everlytic's executive head of sales and marketing what she is today 20 Jun 2023 Read more Seamless and simple: Zapier's integration with Everlytic redefines access to essential applications for customers. 10 May 2023 Read more They came, they shared their best email campaign and they conquered. Discovery Vitality has taken the crown in Everlytic's inaugural 'You Mailed It' Email Marketing Awards; a first-of-its-kind initiative geared to give South African marketers the opportunity to showcase their email marketing genius and stand a chance to win great prizes. 7 Mar 2023 Read more Everlytic recently opened submissions to the first-ever You Mailed It Email Awards - an opportunity for South African marketers to showcase their email marketing genius and stand a chance to win some great prizes. 12 Dec 2022 Read more Everlytic recently hosted an event in the UK with keynote speaker Kath Pay, a best-selling author and Email Marketing Thought Leader Award winner. At this event, Kath revealed the eight ways that many marketers go wrong when they personalise their emails. And now, the recording is available as a free replay. 20 Jul 2022 Read more In our new era of work-from-home, the retail sector has had to adapt to and adopt a flexible approach with more innovative strategies to adjust to new customer habits and behaviours. This has meant a focus on consumer experience, with customer journeys increasingly occurring on online digital platforms. 13 Jul 2022 Read more Email marketing is the most cost-effective form of marketing for most businesses, offering unparalleled return on investment (ROI). Especially for consumer-focused businesses, newsletters have never been more important than they are now. You've put the time in to test email subject lines and links, you've engaged a writer for creative copy, and you have a well-designed template. But you're not seeing the returns you hoped for. 2 Jun 2022 Read more Everlytic, which offers smart digital messaging software for meaningful business relationships, has been selected as a runner-up for the Technology Company of the Year Awards for 2021 at Africa Tech Week. This helps further demonstrate why the company is the most chosen enterprise email provider in the South African market. 23 Mar 2022 Read more Email marketing continues to be a popular communication channel in South Africa - particularly in the financial services space. This is due, in part, to its ability to reach a wide audience, while incorporating personalised content. 15 Feb 2022 Read more Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this is why most businesses turn to email service providers (ESPs) to deliver messages on their behalf, rather than trying to do this on their own. 20 Jan 2022 Read more Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the technical pitfalls that may lead to blacklisting and a complete stop of delivery. And the stakes are always high: a 10% lower delivery rate means a similar reduction in sales, people attending an event, and chances of KPIs being hit. Fortunately, by managing just a few aspects more strategically, companies and marketing teams can quickly see a meaningful and hugely positive difference in their email campaign results. 24 Nov 2021 Read more Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore the campaigns altogether. Fortunately, by tweaking your approach, email marketers can make great inroads to creating content that drives engagement. 27 Oct 2021 Read more **This article was originally published on the Everlytic blog on 20 August 2021 26 Aug 2021 Read more Taking inspiration from the peppered moth, here's how to stand out in the proverbial internet crowd... 27 Jul 2021 Read more Think back to your favourite robocall experience. You probably don't have one. Last week, at a dinner party, I asked the guests to recall their favourite robocall experiences. It was interesting and thrilling, not quite nobody enjoys receiving a robocall. I don't. You don't either. It is one of the few things people nearly unanimously unite behind. Why do businesses keep using the channel? Is there a better way to use it? Why do people hate it so much? 29 Jun 2021 Read more According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever. The Everlytic Email Marketing Benchmarks report is the largest email engagement study in South Africa providing a unique categorised analysis of the billions of emails sent in the country. 28 Apr 2021 Read more Here are the key questions to ask and processes to follow before technology implementation. 4 Mar 2021 Read more
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