Latest newsThere is no such thing as traditional marketing anymore. 'Marketing' has become synonymous with 'digital marketing'. There's no two ways about it. According to statistics, as at the end of April 2022 there were more than 5 billion people - around the world - online. This number will increase in leaps and bounds in the years to come. This means that your marketing needs to speak the same language as your customers do. 28 Nov 2022 Read more The Digital School of Marketing has recently launched a suite of graphic design courses. 17 Aug 2022 Read more With the rate of Covid-19 infections steadily dropping, and many countries relaxing their social distancing and mask-wearing rules, the world that we live in is slowly veering towards what it was like pre-pandemic. 28 Jul 2022 Read more In a paper entitled 'Social and Economic Impact of Covid 19' which was written by Eduardo Levy Yeyati and Federico Filippini, the authors state that the Covid-19 pandemic caused a global recession which is akin to that seen at the end of World Ward 2. 24 May 2022 Read more As the world slowly comes out of isolation and we gradually return to a semblance of what we were pre-pandemic, what is not being forgotten is the digitalisation that we - as businesses and human beings - have undergone during the last two years. 25 Feb 2022 Read more Today's workplaces are in a unique position as there is such a diverse mix of generations. Baby boomers - who were born between 1946 and 1964 - sit across the desk from Generation X'ers - who were born between 1965 and 1980. On the other side of the office are the millennials who are now anything between 39 and 24. 30 Oct 2020 Read more It's exceptionally frightening to see the abundance of small and big businesses coming under business rescue or closing altogether as well as hundreds of thousands of people who become unemployed as a result. Unfortunately, not a lot of them are succeeding in finding jobs. 29 Sep 2020 Read more At least 92% of marketers say that video marketing is an incredibly important part of any digital marketing strategy as it is a very engaging medium. It is predicted that, by 2021, people will be watching 100 minutes of online video every single day. 2 Sep 2020 Read more We are living in times that we haven't experienced before. We've been forced to adapt, extremely quickly, to - as many people have started calling it - 'the new normal'. Speculations are rife about when (if ever) we will get back to a semblance of normality. 30 Apr 2020 Read more There are a number of different schools of thought when it comes to the question of business strategy development. For example, the Planning School (which outlines how the strategy should be formulated) states that business strategy formation is a formal process. However, the Entrepreneurial School (which describes how business strategies are put together) states that the process of formulating company strategy is a visionary process. 1 Apr 2020 Read more The internet of things, or IoT as it is affectionately called in the digital marketing industry, has been a buzzword used by digital marketers for years now. Some say it's going to positively revolutionise the way digital marketers do their jobs, while others feel it might be pushing the boundaries of what invasion of privacy means. Regardless, the internet of things is here and we, as digital marketers, need to be aware of the opportunities and challenges it presents. This article defines the IoT, and looks at three ways digital marketing will be changed by it: 27 Feb 2020 Read more For the last number of years, the online learning industry has grown in leaps and bounds. And this growth trajectory doesn't look like it's going to stop anytime soon. For example, recent statistics show that, by 2025, the online learning industry is slated to be worth $325 billion. (At the time of writing this release, this amount equated to roughly R4.6 billion.) 23 Jan 2020 Read more Advertising has gone through many iterations from the days of the Mad Men. Although the ad design and copywriting principles are still those which were adopted by the advertising greats, the manner in which these are presented differs significantly. 4 Dec 2019 Read more "There's no such thing as a free lunch" is a saying that one has often heard from diverse sources such as parents, teachers, mentors and managers. The fact that we have to work hard for what we get is engrained in us as is the notion that we must not expect anything for free. 26 Nov 2019 Read more Consumers are sick and tired of being actively sold to. In fact, if they think that a piece of copy or a graphic looks like an ad (even though it may not be) they avoid it. Some people actually go to the extent of blocking ads on their PCs and mobile devices entirely. "This is shown," says Lisa Schneider: managing director of the Digital School of Marketing, "in the click-through rates for banner adverts, which is just 0.05%. This is a dramatic drop from years gone by." 14 Nov 2019 Read more In South Africa, despite a move towards gender equality there is still a huge disparity between men and women in the workplace. However, the way in which this gap can be crossed is by using digital marketing. 2 Sep 2019 Read more In South Africa, we are facing an economic pandemic. The last Stats SA figures have unemployment creeping towards the 30% mark with the majority of those unemployed being young people. The tragedy is that most of these young unemployed people have a tertiary qualification. So what is the solution to the challenge that we are facing? 12 Jul 2019 Read more In the last set of financial results, it was reported that Facebook ad revenue is overtaking that of Google. Does this mean that you should be taking out Facebook Ads as opposed to Google Ads? 28 May 2019 Read more Many business owners are quite sceptical of spending money on social media because they can't see tangible return on investment that this brings, in other words money in their bank accounts. So how can you properly measure and quantify the returns you receive from your efforts on social media? 25 Apr 2019 Read more When someone wants to research a company, their first port of call will be to do a Google search on them. You - as a business owner - want to make sure that what they find is positive. Managing your online reputation will not only help you acquire new customers but will also help you keep your existing ones. 3 Apr 2019 Read more
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