Human 'influencers' have been around since ancient times when kings and queens became product endorsers. Some consider fashion legend Coco Chanel to be the first true media influencer of modern times, and Barbie to be the first globally beloved inanimate influencer. Today, with the boom of digital media and Artificial Intelligence (AI), it's no surprise that there is a new digital breed of influencer for the current times: the Virtual Influencer (VI). 26 Apr 2023Read more
South African PR industry leader Tracy Jones' award-winning agency Dialogue is joining the prestigious Public Relations and Communications Association (PRCA) Africa, with Jones taking up a seat on the international industry body's African board of directors, and two senior team members joining the organisation's newly established PRCA Africa NextGen as founding committee members. 16 Aug 2022Read more
South African PR industry leader Tracy Jones' award-winning agency is entering its 16th year in the industry with a clean sweep at the 2022 PRISMs and a growth spurt that has seen the agency embrace Dialogue as its new name, and substantially expand its client base and team with a tranche of strategic appointments. 19 Jul 2022Read more
