Latest newsBrand Influence proudly announces the success of its first-ever activation with 1000 nano/micro influencers - the Avon #HydramaticLipstick campaign. The goal: To drive viral product awareness and create a social trend that reverberates across the digital landscape. With an electrifying nano and macro activation, the campaign generated explosive beauty buzz, creating virality within 24 hours, first on TikTok and then Instagram. This extraordinary collaboration showcases the power of influencer marketing to revolutionise the beauty industry and ignite bold conversations. 3 Jul 2023 Read more Brand Influence partnered with retail giant Checkers to unleash an electrifying influencer campaign on the Brand Advisor platform, targeting the Gen Z market. The mission was simple: Create a whirlwind of hype and excitement around Checkers becoming the official partner of Prime Hydration in South Africa. With a masterful blend of nano/micro influencers, creativity, and Gen Z-centric activations, the #DrinkPrimeWithCheckers campaign took the nation by storm, demonstrating the immense influence and buying power of Gen Z and their parents. 27 Jun 2023 Read more
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