Latest newsIn the ever-evolving landscape of brand planning and market research, Bateleur Brand Planning has emerged as a thought leader and strategic partner, championing the importance of opinion research in brand planning. Their approach, as elucidated by managing director Gordon Hooper, is grounded in a deep understanding of the marketplace, the workforce, and the transformative power of informed decision-making. 15 Jun 2023 Read more Fostering strong employee-boss relationships is crucial for creating a thriving work environment. However, a new study reveals that employees often feel indifferent towards their bosses. 7 Jun 2023 Read more What health measures do people take to maintain their well-being? Caring for your health can mean different things depending on whom you ask. 15 May 2023 Read more In recent years, mental health has gained global attention as a critical component of overall health. While physical health is crucial, nurturing our mental health helps us navigate challenging times, become more resilient, and enjoy a better quality of life. However, South Africans still face significant challenges in accessing mental healthcare. 3 May 2023 Read more The findings of the Vantage Point survey indicate how the world is expected to look in the near future. 21 Apr 2023 Read more The way we work has a significant impact on how we interact with our colleagues. In recent years, remote work has become increasingly popular, with more and more companies adopting a hybrid or fully remote work philosophy. Despite remote work's negative reputation, a recent survey conducted by Bateleur Vantage Point found that remote workers report feeling challenged, responsible, and focused on enhancing their professional skills. 12 Apr 2023 Read more I find it interesting to learn about the different perspectives that each generation has on the generational divide. As a member of the baby boomer generation, I remember living through the 'generation gap' of the 1960s and early 1970s, where there was much turmoil, anguish, and misunderstanding caused by the length of hair gap between fathers and sons, not to mention the business of burning bras, which divided mothers and daughters. However, in modern times, there are still challenges that exist between generations. 4 Apr 2023 Read more The decline in news consumption has become a growing trend in South Africa, with only 47% of the 1,533 people surveyed in the Vantage Point study indicating that they follow the news frequently or regularly. This raises a few pertinent questions about the remaining 53% of followers, who either sometimes or never watch the news. Why do they choose to remain unaware of what is happening around them? Who are they? 9 Mar 2023 Read more Market research agency Bateleur Brand Planning developed another one of its Vantage Point research-based white papers, diving into South African fears and fantasies and how this correlates to happiness or unhappiness. 28 Feb 2023 Read more Market research agency Bateleur Brand Planning recently announced the appointment of Kim-Lee de Vries to director of operations and Michellé Steyn to sales and marketing director. 24 Feb 2023 Read more In 2007 South Africa experienced its first bout of load shedding, a whopping 16 years ago. Little did we know that this was the first hint of a new normal for our country. 9 Feb 2023 Read more Black Friday attracts promiscuous, bargain-hunting customers, which ultimately destroys brand loyalty and throws margin down the drain. Can it be that profitability and customer loyalty are bad for business? Of course not. How, then, can Black Friday be good for business? 25 Nov 2022 Read more Leading market research company, Bateleur Brand Planning, is incentivising individuals to participate in an online survey to help a well-known investment house better serve its clients. 28 Oct 2022 Read more It's only a matter of time before you'll experience an irate shopper, red-faced, and calling for the manager while going on a rant with a litany of frustrations to the seemingly uninterested and unaffected cashier. Maybe you've been that person at some point; I know I have. 30 Sep 2022 Read more Market research provider, Bateleur Brand Planning, has been recognised as the winner of the inaugural Research and Development Awards by Acquisition International, a leading B2B publication. 28 Sep 2022 Read more Can money buy happiness? Money is important to happiness; ask anyone who doesn't have it. The recently released 2022 Bateleur Vantage Point survey explored many facets, including the concept of happiness. 27 Sep 2022 Read more Unlike previous generations who were more focused on working hard to accrue wealth, Gen Z and Millennials are shifting their priorities by placing greater importance on their mental health, mindfulness, and a healthy work-life balance. 23 Sep 2022 Read more Only half of women in South Africa report being generally happy with their lives (51%). The other half report being either in a neutral state regarding happiness (32%), or worse still, either unhappy or very unhappy (18%). This state of affairs is slightly more pessimistic than men, who, on average, claim significantly higher levels of happiness. 10 Aug 2022 Read more Bateleur Brand Planning's Kim-Lee de Vries, the market research agency's marketing director, shared how their research team recently carried out frank conversations with African neighbours about the market research industry. They hosted an informal online discussion with researchers in Zambia, Botswana, Kenya, and South Africa, debating the primary industry challenges. The insights uncovered through this engagement are significant and relevant in the context of South Africans commemorating Africa Month this May. 23 May 2022 Read more It used to be called personnel administration. It involved recruitment, training, performance management, teamwork coaching, conflict and grievance management, health and safety, policies and legislation, and the basic admin associated with employing and paying people. 16 May 2022 Read more
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