B2B Community Manager - Linkedin
| Location: | Cape Town |
| Remote work: | Remote work allowed optional |
| Education level: | Diploma |
| Job level: | Junior/Mid |
| Type: | Permanent |
| Reference: | #RG/LI/CM |
| Company: | The Social Effect |
Job description
The Social Effect partners with B2B technology companies worldwide.
For over a decade, we have specialised in positioning, building, growing, and nurturing LinkedIn communities for niche markets within the technology industry.
Imagine our client is a global seller of HR software to airlines; we would construct a community comprising senior HR professionals from airlines. Although the long-term objective would be leveraging this community to sell our client's HR software, our primary aim is to create and foster a community that HR professionals within the airline industry would love.
These types of communities are known as "Communities of Practice". The idea is to gather people with similar professional interests, like HR and airlines, to engage in discussion, networking, and collective learning. This is akin to HR professionals working in airlines attending a specialist conference designed for them.
We establish these communities and networks on LinkedIn.
Job Description
Your Responsibilities Will Include:
- Making LinkedIn your "playground". Even if you're not yet familiar with the platform, we'll guide you through the tricks, backdoors, and methods to build relationships, discover and repurpose content, and become a subject matter expert within your community topic.
- Implementing a community management roadmap (LinkedIn-based).
- Analysing various information streams/articles/blogs/news/trends to find the hidden gems your community members are seeking.
- Repositioning and re-wording content to engage your community members.
- Steering community discussions to maximise engagement opportunities.
- Writing and instigating thought-provoking, original content/discussions/posts.
- Planning, developing, and implementing a content calendar.
- Moderating discussions and comments assertively.
- Identifying, tracking, and building one-on-one relationships with key industry thought leaders and influencers.
- Building and nurturing relationships with key members.
- Managing and coordinating various supporting activities with administrative staff and the business intelligence team.
- Driving engagement and enthusiasm among members.
- Reporting on Metrics, KPIs, and ROI.
- And, of course, multitasking!
We operate a hybrid, work-from-home and office system—two days a week at our Cape Town office (Kloof Street) and three days at home, specifically on Tuesdays and Thursdays in the office.
To prove you have read this properly (I know, that sounds mean), I would like applicants to find Regan George, the CEO of The Social Effect, on LinkedIn and connect with me :-}.
Requirements
- You're a wordsmith with a love for writing. Perhaps you studied journalism, English Literature, or marketing in university, and you're ready to unleash your inner Ernest Hemingway or Irvine Welsh.
- You believe that 'when you're not learning, you're waiting to die'. We manage communities that cover subjects from Technology, Innovation, and Retailing to Education (operating 100% in the B2B space). While we're not seeking PhD-level experts, we need people who can immerse themselves in new subjects and delve deep until they start making sense.
- Social media and the internet are integral parts of your life; you're naturally wired for social media.
Posted on 04 Aug 10:18, Closing date 3 Oct
