The IAB South Africa is a member-driven organisation that promotes digital growth.

We are an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. The IAB SA currently represents more than 200 members including online publishers, brands and educational institutions, as well as creative, media and digital agencies. Our aim is to provide our members with a platform where they can engage and interact with each other and address digital issues of common interest, thereby stimulating learning and growth within the South African digital space.

The IAB SA represents the South African digital industry to all sectors, including the marketing community, the media, the South African government and the public.