The Branding community of South Africahttps://www.bizcommunity.com//196/82.htmlSouth Africa Branding news15Branding news - South Africahttps://biz-file.com/res/img/logo.gifThe Branding community of South Africahttps://www.bizcommunity.com//196/82.htmlen-usSat, 12 Aug 2023 08:24:29 +0200FP7McCann Dubai one of four 2023 Genius 100 Inspiration Award winnershttps://www.bizcommunity.com/Article/196/12/240906.html<p><img src="https://biz-file.com/c/2308/708618-208x117.jpg?1" width="208" height="117" alt="Image supplied. FP7McCann Dubai for its client the Testicular Cancer Society for its campaign Wall Street Balls is one of four 2023 Genius 100 Inspiration Award winners" align="left"><br><span >Image supplied. FP7McCann Dubai for its client the Testicular Cancer Society for its campaign <i>Wall Street Balls</i> is one of four 2023 Genius 100 Inspiration Award winners</span><p>FP7McCann Dubai for its client the Testicular Cancer Society for its campaign <i>Wall Street Balls</i> is one of four 2023 Genius 100 Inspiration Award winners.</p><br> <a href="https://www.bizcommunity.com/Article/196/12/240906.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=12&ct=1&ci=240906">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/12/240906.htmlFri, 11 Aug 2023 11:24:00 +0200Bizcommunity Branding South AfricaWhy Dunkin' and Lego rebrands succeeded - but X missed the markhttps://www.bizcommunity.com/Article/196/82/240910.html<p><img src="https://biz-file.com/c/2308/708579-208x117.jpg?3" width="208" height="117" alt="Source:" align="left"><br><span >Source: [[www.unsplash.com]]</span><p>Twitter has swapped the <a href="https://apnews.com/article/twitter-x-logo-blue-bird-musk-0689e9a5c3a217afc2fbefeaf0e6d8a8" target="_blank">fluffy bird that used to symbolize the social media platform</a> for a spindly black X.</p><br> <a href="https://www.bizcommunity.com/Article/196/82/240910.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=82&ct=1&ci=240910">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/82/240910.htmlFri, 11 Aug 2023 10:12:00 +0200Bizcommunity Branding South AfricaActress Moliehi Didie Makobane launches lip gloss rangehttps://www.bizcommunity.com/Article/196/784/240905.html<p><img src="https://biz-file.com/c/2308/708547-208x117.jpg?3" width="208" height="117" alt="Actress Moliehi Didie Makobane launches lip gloss range" align="left"><p>Actress Moliehi Didie Makobane has launched her first cosmetic product for her cosmetic brand House of Didie.</p><br> <a href="https://www.bizcommunity.com/Article/196/784/240905.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=784&ct=1&ci=240905">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/784/240905.htmlFri, 11 Aug 2023 08:36:00 +0200Bizcommunity Branding South AfricaBye-bye Twitter birdie - gone but still under trade markhttps://www.bizcommunity.com/Article/196/825/240894.html<p><img src="https://biz-file.com/c/2308/708513-208x117.jpg?2" width="208" height="117" alt="Image source: Brett Jordan from" align="left"><br><span >Image source: Brett Jordan from [[https://www.pexels.com Pexels]]</span><p>"X will become the most valuable brand on Earth. Make [sic] my words," said Elon Musk on 25 July 2023, in a tweet referencing Twitter's recent rebranding to X. Not one to shy away from hyperbole, Musk's tweet appears to be a response to comments from brand analysts that the name change wiped between $4bn and $20bn from the company's value.</p><br> <a href="https://www.bizcommunity.com/Article/196/825/240894.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=825&ct=1&ci=240894">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/825/240894.htmlThu, 10 Aug 2023 13:55:00 +0200Bizcommunity Branding South Africa#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trendhttps://www.bizcommunity.com/Article/196/669/240806.html<p><img src="https://biz-file.com/c/2308/708150-208x117.jpg?2" width="208" height="117" alt="Source: © Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice" align="left"><br><span >Source: © Search Engine Journal [[https://www.searchenginejournal.com/ Search Engine Journal]] a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice</span><p>Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat, but with a growing portion of Generation Z consumers turning to TikTok as their social media platform of choice, it is increasingly, if inadvertently, capturing traffic that would usually go through web and mobile search on Google.</p><br> <a href="https://www.bizcommunity.com/Article/196/669/240806.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=669&ct=1&ci=240806">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/669/240806.htmlTue, 08 Aug 2023 09:00:00 +0200Bizcommunity Branding South Africa#BehindtheCampaign: Captain Morgan launches Spice On Africa, its first ever pan-African campaignhttps://www.bizcommunity.com/Article/196/12/240804.html<p><img src="https://biz-file.com/c/2308/708144-208x117.png?2" width="208" height="117" alt="Image supplied. Captain Morgan has launched its first ever pan-African campaign, Spice On Africa" align="left"><br><span >Image supplied. Captain Morgan has launched its first ever pan-African campaign, <i>Spice On Africa</i></span><p><i>Spice On Africa</i> is Captain Morgan's first ever pan-African campaign, following the global launch of the <i>Spice On</i> campaign last year.</p><br> <a href="https://www.bizcommunity.com/Article/196/12/240804.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=12&ct=1&ci=240804">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/12/240804.htmlTue, 08 Aug 2023 08:00:00 +0200Bizcommunity Branding South AfricaFord South Africa partners with adventure cycling companyhttps://www.bizcommunity.com/Article/196/82/240748.html<p><img src="https://biz-file.com/c/2308/707931-208x117.jpg?2" width="208" height="117" alt="Image supplied. Ford is the official vehicle partner for Faces, partnering with trail seekers and cycling enthusiasts locally" align="left"><br><span >Image supplied. Ford is the official vehicle partner for Faces, partnering with trail seekers and cycling enthusiasts locally</span><p>Ford South Africa has entered into a partnership with Faces, a mountain biking, road cycling, and adventure-endurance events company, in an aim to connect the Ford brand with like-minded individuals who embrace adventurous pursuits in rugged space.</p><br> <a href="https://www.bizcommunity.com/Article/196/82/240748.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=82&ct=1&ci=240748">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/82/240748.htmlFri, 04 Aug 2023 11:33:00 +0200Bizcommunity Branding South AfricaDolls and dollars: why small businesses should be wary of cashing in on Barbiemania with their brandinghttps://www.bizcommunity.com/Article/196/82/240738.html<p><img src="https://biz-file.com/c/2308/707874-208x117.jpg?3" width="208" height="117" alt="Source: 123rf." align="left"><br><span >Source: 123rf.</span><p>Blockbuster movie brand merchandising is a multi-billion-dollar industry.</p><br> <a href="https://www.bizcommunity.com/Article/196/82/240738.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=82&ct=1&ci=240738">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/82/240738.htmlFri, 04 Aug 2023 09:31:00 +0200Bizcommunity Branding South AfricaMore findings from Scopen's Agency Scope in Mexicohttps://www.bizcommunity.com/Article/196/423/240731.html<p><img src="https://biz-file.com/c/2308/707849-208x117.jpg?1" width="208" height="117" alt="Source: © Thrillist Scopen's seventh edition of its biennial study Agency Scope in Mexico shows that Coca-Cola is the msot admired brand" align="left"><br><span >Source: © Thrillist [[https://www.thrillist.com/ Thrillist]] Scopen's seventh edition of its biennial study Agency Scope in Mexico shows that Coca-Cola is the msot admired brand</span><p>The selection methods most commonly used in Mexico continues to be pitching (for both creative and media agencies), which is used in 78% of cases (70% in 2021) and in line with the global average (77%)</p><br> <a href="https://www.bizcommunity.com/Article/196/423/240731.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=240731">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/423/240731.htmlFri, 04 Aug 2023 09:00:00 +0200Bizcommunity Branding South AfricaRevolutionising video content: An avatar for continuity and continued connectionhttps://www.bizcommunity.com/Article/196/82/240735.html<p><img src="https://biz-file.com/c/2308/707869.png" width="208" height="117" alt="Revolutionising video content: An avatar for continuity and continued connection" align="left"><p>BP2W® - or An Even Better Place to Work® - was founded more than two decades ago by Shay McConnon and is a developmental solution and proven online business tool for growing leadership and fostering collaborative working relationships.</p><br> <a href="https://www.bizcommunity.com/Article/196/82/240735.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=82&ct=1&ci=240735">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/82/240735.htmlFri, 04 Aug 2023 08:49:00 +0200Bizcommunity Branding South Africa