The Marketing community of South Africahttps://www.bizcommunity.com//196/423.htmlSouth Africa Marketing news15Marketing news - South Africahttps://biz-file.com/res/img/logo.gifThe Marketing community of South Africahttps://www.bizcommunity.com//196/423.htmlen-usSat, 12 Aug 2023 07:53:01 +02004 Steps to enhance your B2B content marketing strategyhttps://www.bizcommunity.com/Article/196/423/240921.html<p><img src="https://biz-file.com/c/2308/708633-208x117.jpg?2" width="208" height="117" alt="Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy" align="left"><br><span >Source: © UnSplash [[https://unsplash.com/ UnSplash]] Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy</span><p>Content marketing isn't new. The challenge is to come up with original ideas, creative editorial and strong insight. The answer: market research.</p><br> <a href="https://www.bizcommunity.com/Article/196/423/240921.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=240921">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/423/240921.htmlFri, 11 Aug 2023 12:06:00 +0200Bizcommunity Marketing South AfricaFP7McCann Dubai one of four 2023 Genius 100 Inspiration Award winnershttps://www.bizcommunity.com/Article/196/12/240906.html<p><img src="https://biz-file.com/c/2308/708618-208x117.jpg?1" width="208" height="117" alt="Image supplied. FP7McCann Dubai for its client the Testicular Cancer Society for its campaign Wall Street Balls is one of four 2023 Genius 100 Inspiration Award winners" align="left"><br><span >Image supplied. FP7McCann Dubai for its client the Testicular Cancer Society for its campaign <i>Wall Street Balls</i> is one of four 2023 Genius 100 Inspiration Award winners</span><p>FP7McCann Dubai for its client the Testicular Cancer Society for its campaign <i>Wall Street Balls</i> is one of four 2023 Genius 100 Inspiration Award winners.</p><br> <a href="https://www.bizcommunity.com/Article/196/12/240906.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=12&ct=1&ci=240906">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/12/240906.htmlFri, 11 Aug 2023 11:24:00 +0200Bizcommunity Marketing South AfricaTradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoanehttps://www.bizcommunity.com/Article/196/423/240914.html<p><img src="https://biz-file.com/c/2308/708607.png" width="208" height="117" alt="Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane" align="left"><p>When it comes to below-the-line brand activations and promotions, a national agency is only as good as its strength in each and any region. In pursuit of ensuring Tradeway is the leading agency in each of South Africa's three major economic hubs, we are strengthening our operational expertise with executive appointments of senior stakeholders in KwaZulu-Natal and the Western Cape.</p><br> <a href="https://www.bizcommunity.com/Article/196/423/240914.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=240914">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/423/240914.htmlFri, 11 Aug 2023 10:43:00 +0200Bizcommunity Marketing South AfricaShaping the future of influence: Ogilvy PR and Influence strengthens leadership teamhttps://www.bizcommunity.com/Article/196/18/240838.html<p><img src="https://biz-file.com/c/2308/708302.png" width="208" height="117" alt="Shaping the future of influence: Ogilvy PR and Influence strengthens leadership team" align="left"><p>Ogilvy Public Relations amplifies its strategic expertise with the appointment of Sanesh Maharaj, who joins the business as the new head of influence. This strategic addition to the leadership team marks a significant milestone in Ogilvy's commitment to providing innovative and impactful communication solutions to its clients.</p><br> <a href="https://www.bizcommunity.com/Article/196/18/240838.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=18&ct=1&ci=240838">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/18/240838.htmlTue, 08 Aug 2023 12:20:00 +0200Bizcommunity Marketing South AfricaThe 5 keys to stokvel advertising successhttps://www.bizcommunity.com/Article/196/423/240830.html<p><img src="https://biz-file.com/c/2308/708264.png" width="208" height="117" alt="The 5 keys to stokvel advertising success" align="left"><p>We know that stokvels play a significant role in the financial lives of many South Africans, especially in low-income communities, as they provide a means of support and a way to manage expenses collectively. Stokvels are a considerable force of customer purchasing power for many people in various life stages in the calendar year. Burials and Christmas are the obvious annual events, but general grocery stokvels are becoming more formalised with groups sized between 12 and 20 people pooling resources for monthly grocery buying. MegaVision Media has compiled a list of this season's must-haves for brands wanting to make an impact and boost sales.</p><br> <a href="https://www.bizcommunity.com/Article/196/423/240830.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=240830">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/423/240830.htmlTue, 08 Aug 2023 11:02:00 +0200Bizcommunity Marketing South Africa#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trendhttps://www.bizcommunity.com/Article/196/669/240806.html<p><img src="https://biz-file.com/c/2308/708150-208x117.jpg?2" width="208" height="117" alt="Source: © Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice" align="left"><br><span >Source: © Search Engine Journal [[https://www.searchenginejournal.com/ Search Engine Journal]] a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice</span><p>Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat, but with a growing portion of Generation Z consumers turning to TikTok as their social media platform of choice, it is increasingly, if inadvertently, capturing traffic that would usually go through web and mobile search on Google.</p><br> <a href="https://www.bizcommunity.com/Article/196/669/240806.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=669&ct=1&ci=240806">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/669/240806.htmlTue, 08 Aug 2023 09:00:00 +0200Bizcommunity Marketing South Africa#BehindtheCampaign: Captain Morgan launches Spice On Africa, its first ever pan-African campaignhttps://www.bizcommunity.com/Article/196/12/240804.html<p><img src="https://biz-file.com/c/2308/708144-208x117.png?2" width="208" height="117" alt="Image supplied. Captain Morgan has launched its first ever pan-African campaign, Spice On Africa" align="left"><br><span >Image supplied. Captain Morgan has launched its first ever pan-African campaign, <i>Spice On Africa</i></span><p><i>Spice On Africa</i> is Captain Morgan's first ever pan-African campaign, following the global launch of the <i>Spice On</i> campaign last year.</p><br> <a href="https://www.bizcommunity.com/Article/196/12/240804.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=12&ct=1&ci=240804">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/12/240804.htmlTue, 08 Aug 2023 08:00:00 +0200Bizcommunity Marketing South AfricaRedefining marketing excellence: Top 5 names for the best digital marketing agency in Johannesburghttps://www.bizcommunity.com/Article/196/423/240801.html<p><img src="https://biz-file.com/c/2308/708136.png" width="208" height="117" alt="Redefining marketing excellence: Top 5 names for the best digital marketing agency in Johannesburg" align="left"><p>Digital Marketing is now the linchpin of success for businesses across the globe.</p><br> <a href="https://www.bizcommunity.com/Article/196/423/240801.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=240801">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/423/240801.htmlMon, 07 Aug 2023 13:29:00 +0200Bizcommunity Marketing South AfricaTime to bring back the passion in digital marketinghttps://www.bizcommunity.com/Article/196/16/240765.html<p><img src="https://biz-file.com/c/2308/708004-208x117.jpg?3" width="208" height="117" alt="Source:" align="left"><br><span >Source: [[www.unsplash.com]]</span><p>Currently, the state of digital advertising leaves much to be desired. Maybe it's my old-fashioned perspective, but I believe there are several essential elements lacking in the delivery of impactful advertising campaigns.</p><br> <a href="https://www.bizcommunity.com/Article/196/16/240765.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=16&ct=1&ci=240765">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/16/240765.htmlMon, 07 Aug 2023 07:45:00 +0200Bizcommunity Marketing South AfricaDolls and dollars: why small businesses should be wary of cashing in on Barbiemania with their brandinghttps://www.bizcommunity.com/Article/196/82/240738.html<p><img src="https://biz-file.com/c/2308/707874-208x117.jpg?3" width="208" height="117" alt="Source: 123rf." align="left"><br><span >Source: 123rf.</span><p>Blockbuster movie brand merchandising is a multi-billion-dollar industry.</p><br> <a href="https://www.bizcommunity.com/Article/196/82/240738.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=82&ct=1&ci=240738">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/82/240738.htmlFri, 04 Aug 2023 09:31:00 +0200Bizcommunity Marketing South Africa