The Digital community of South Africahttps://www.bizcommunity.com//196/16.htmlSouth Africa Digital news15Digital news - South Africahttps://biz-file.com/res/img/logo.gifThe Digital community of South Africahttps://www.bizcommunity.com//196/16.htmlen-usSat, 12 Aug 2023 07:53:06 +02004 Steps to enhance your B2B content marketing strategyhttps://www.bizcommunity.com/Article/196/423/240921.html<p><img src="https://biz-file.com/c/2308/708633-208x117.jpg?2" width="208" height="117" alt="Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy" align="left"><br><span >Source: © UnSplash [[https://unsplash.com/ UnSplash]] Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy</span><p>Content marketing isn't new. The challenge is to come up with original ideas, creative editorial and strong insight. The answer: market research.</p><br> <a href="https://www.bizcommunity.com/Article/196/423/240921.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=240921">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/423/240921.htmlFri, 11 Aug 2023 12:06:00 +0200Bizcommunity Digital South AfricaBye-bye Twitter birdie - gone but still under trade markhttps://www.bizcommunity.com/Article/196/825/240894.html<p><img src="https://biz-file.com/c/2308/708513-208x117.jpg?2" width="208" height="117" alt="Image source: Brett Jordan from" align="left"><br><span >Image source: Brett Jordan from [[https://www.pexels.com Pexels]]</span><p>"X will become the most valuable brand on Earth. Make [sic] my words," said Elon Musk on 25 July 2023, in a tweet referencing Twitter's recent rebranding to X. Not one to shy away from hyperbole, Musk's tweet appears to be a response to comments from brand analysts that the name change wiped between $4bn and $20bn from the company's value.</p><br> <a href="https://www.bizcommunity.com/Article/196/825/240894.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=825&ct=1&ci=240894">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/825/240894.htmlThu, 10 Aug 2023 13:55:00 +0200Bizcommunity Digital South AfricaCompetition Commission remedial actions for Google: Good for small brands, not so much for big brandshttps://www.bizcommunity.com/Article/196/16/240884.html<p><img src="https://biz-file.com/c/2308/708469-208x117.jpg?1" width="208" height="117" alt="Source: © 123rf The Competition Commission’s stance on Google’s search dominance will afford many small companies a unique opportunity, but it has serious consequences for SA’s larger brands" align="left"><br><span >Source: © 123rf [[www.123rf.com 123rf]] The Competition Commission’s stance on Google’s search dominance will afford many small companies a unique opportunity, but it has serious consequences for SA’s larger brands</span><p>The Competition Commission's stance on Google's search dominance might give many small companies a unique opportunity, but it has serious consequences for SA's larger brands.</p><br> <a href="https://www.bizcommunity.com/Article/196/16/240884.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=16&ct=1&ci=240884">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/16/240884.htmlThu, 10 Aug 2023 12:21:00 +0200Bizcommunity Digital South AfricaEquiano cable keeps Africa connected during undersea faultshttps://www.bizcommunity.com/Article/196/664/240858.html<p><img src="https://biz-file.com/c/2308/708378-208x117.png?5" width="208" height="117" alt="Google Cloud undersea cable infrastructure. Source: Google" align="left"><br><span >Google Cloud undersea cable infrastructure. Source: Google</span><p>The Equiano undersea cable connects South Africa to Portugal and is the highest capacity cable landing in the country. This <a href="https://cloud.google.com/blog/products/infrastructure/introducing-equiano-a-subsea-cable-from-portugal-to-south-africa">Google owned</a> infrastructure is now a crucial lifeline for data connectivity while repairs are done to the damaged WACS and SAT-3 connections.</p><br> <a href="https://www.bizcommunity.com/Article/196/664/240858.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=664&ct=1&ci=240858">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/664/240858.htmlWed, 09 Aug 2023 17:09:00 +0200Bizcommunity Digital South AfricaRevolutionising the digital sphere: draftLine Africa's impact on culture and beyondhttps://www.bizcommunity.com/Article/196/16/240833.html<p><img src="https://biz-file.com/c/2308/708272-208x117.jpg?5" width="208" height="117" alt="Revolutionising the digital sphere: draftLine Africa's impact on culture and beyond" align="left"><p>Stationed in Johannesburg and expanding across the continent, draftLine Africa emerges as ABInBev's data-driven in-house digital agency, propelling an impressive roster of 56 iconic beer brands and counting.</p><br> <a href="https://www.bizcommunity.com/Article/196/16/240833.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=16&ct=1&ci=240833">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/16/240833.htmlTue, 08 Aug 2023 11:45:00 +0200Bizcommunity Digital South AfricaHumans are the dark side of AIhttps://www.bizcommunity.com/Article/196/16/240819.html<p><img src="https://biz-file.com/c/2308/708190-208x117.jpg?1" width="208" height="117" alt="AI is a reflection of human bias. Source: Supplied." align="left"><br><span >AI is a reflection of human bias. Source: Supplied.</span><p>Artificial intelligence (AI) has become a hot topic recently. With it have come grim predictions of humanity's impending doom - or at least, the end of our careers. But does AI want to do us in? Does it really have a dark side?</p><br> <a href="https://www.bizcommunity.com/Article/196/16/240819.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=16&ct=1&ci=240819">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/16/240819.htmlTue, 08 Aug 2023 09:44:00 +0200Bizcommunity Digital South Africa#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trendhttps://www.bizcommunity.com/Article/196/669/240806.html<p><img src="https://biz-file.com/c/2308/708150-208x117.jpg?2" width="208" height="117" alt="Source: © Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice" align="left"><br><span >Source: © Search Engine Journal [[https://www.searchenginejournal.com/ Search Engine Journal]] a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice</span><p>Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat, but with a growing portion of Generation Z consumers turning to TikTok as their social media platform of choice, it is increasingly, if inadvertently, capturing traffic that would usually go through web and mobile search on Google.</p><br> <a href="https://www.bizcommunity.com/Article/196/669/240806.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=669&ct=1&ci=240806">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/669/240806.htmlTue, 08 Aug 2023 09:00:00 +0200Bizcommunity Digital South Africa#BehindtheCampaign: Captain Morgan launches Spice On Africa, its first ever pan-African campaignhttps://www.bizcommunity.com/Article/196/12/240804.html<p><img src="https://biz-file.com/c/2308/708144-208x117.png?2" width="208" height="117" alt="Image supplied. Captain Morgan has launched its first ever pan-African campaign, Spice On Africa" align="left"><br><span >Image supplied. Captain Morgan has launched its first ever pan-African campaign, <i>Spice On Africa</i></span><p><i>Spice On Africa</i> is Captain Morgan's first ever pan-African campaign, following the global launch of the <i>Spice On</i> campaign last year.</p><br> <a href="https://www.bizcommunity.com/Article/196/12/240804.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=12&ct=1&ci=240804">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/12/240804.htmlTue, 08 Aug 2023 08:00:00 +0200Bizcommunity Digital South AfricaInvibes streamlines its AI offering to combine the best in innovation and excellence for its clientshttps://www.bizcommunity.com/Article/196/16/240796.html<p><img src="https://biz-file.com/c/2308/708100.jpg" width="208" height="117" alt="Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients" align="left"><p>Developed with technological independence at its heart, Invibes unique proprietary in-feed advertising platform, is built for innovation. From its inception Invibes has been ahead of the curve in developing solutions and technologies with quality client partnerships in mind. In today's incredibly fast-paced world where technology trends impact every industry, Invibes has always sought technological independence to provide scalability, excellence and innovation for its clients.</p><br> <a href="https://www.bizcommunity.com/Article/196/16/240796.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=16&ct=1&ci=240796">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/16/240796.htmlMon, 07 Aug 2023 13:38:00 +0200Bizcommunity Digital South AfricaThreads growth slows by 90%https://www.bizcommunity.com/Article/196/669/240772.html<p><img src="https://biz-file.com/c/2308/708016-208x117.jpg?1" width="208" height="117" alt="Source: © Dexerto Threads growth has slowed by 90% in August to an average of 440,000 new users per day" align="left"><br><span >Source: © Dexerto [[https://www.dexerto.com/ Dexerto]] Threads growth has slowed by 90% in August to an average of 440,000 new users per day</span><p>Threads has an estimated 123.9 million users, but the platform's growth has slowed by 90% in August to an average of 440,000 new users per day.</p><br> <a href="https://www.bizcommunity.com/Article/196/669/240772.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=669&ct=1&ci=240772">Send to a friend</a></p><div style="clear:left"></div>https://www.bizcommunity.com/Article/196/669/240772.htmlMon, 07 Aug 2023 10:11:00 +0200Bizcommunity Digital South Africa